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Heaven’s Door Debuts Kentucky Bourbon, New Design

07/28/2023

by: Kyle Swartz

Heaven’s Door, the brand founded by Bob Dylan, has added “Ascension” Kentucky Straight Bourbon to its core collection of Tennessee whiskeys.

The inclusion of a Kentucky bourbon is a milestone for Heaven’s Door, as it heralds the opening of their distillery in Pleasureville, KY, and brand center in Louisville this coming fall. 

Heaven’s Door Ascension is a blend of two Kentucky straight bourbons, including the company’s own distillate produced at the Heaven’s Door Distillery at Six Mile Creek.

This non-chill filtered bourbon is aged more than five years before being blended in small batches and bottled at 92 proof. The result is an aroma of baked bread, buttered popcorn and dried fruit, the company reports. On the palate is caramel and vanilla with hints of cinnamon, nutmeg and black pepper.

“Our commitment to crafting award-winning whiskey is evident in every step of our process, from grain selection to distillation to the barrels we use for blending,” says Heaven’s Door Master Blender Alex Moore. “For this exceptional Kentucky bourbon, we meticulously blend each small batch to create its distinctive flavor profile.”

“We are excited to add our own Kentucky bourbon to our permanent collection and invite bourbon lovers to compare and contrast it with our award-winning Tennessee bourbon,” Moore adds. “Both of the Heaven’s Door bourbons feature similar mash bills, are aged for the same amount of time and bottled at the same proof, but result in two very different bourbon expressions.”

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Coinciding with the introduction of Ascension, Heaven’s Door will unveil new bottle graphics featuring the iron metalworks of Bob Dylan.

“Our new packaging design honors the artistry of Bob Dylan by elegantly framing his iconic gate artwork, with greater intricacy,” says Al Vallejo, Chief Creative Officer at Heaven’s Door. “Each expression in the Heaven’s Door portfolio features a different one of Dylan’s iron gates in a scale that allows for more of each piece of artwork to be seen in its entirety.”

Bob Dylan and the Heaven’s Door team have given a name to each of the core expressions:

  • “Revival” — Tennessee Straight Bourbon Whiskey
  • “Revelation” — Double Barrel Whiskey
  • “Refuge” — Straight Rye Whiskey finished in Amontillado Sherry Casks (New finish)

The new bottles are rolling out to retailers in the next month, starting now.

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Last modified: 07/28/2023

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About the Author: Kyle Swartz

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