With the tequila category growing rapidly, Patrón has expanded its portfolio with the launch of Patrón El Cielo.
This is a four-times distilled tequila.
“By taking our iconic Silver tequila and expertly using a fourth distillation to develop an amazing, prestige tequila, a first within the category, Master Distiller David Rodriguez really pushed the boundaries with a distinctive process,” says Kathy Parker, Global Chief Marketing Officer at Patrón.
Patrón El Cielo is made from Weber Blue agave. It has sweetness on the palate and citrus notes, the company reports.
“For the first-time ever, we developed a prestige tequila with a fourth distillation — a process that is extremely rare within the industry — using the smallest copper pot still at Hacienda Patrón,” says David Rodriguez, Patrón Master Distiller. “While adding another stage of distillation is commonly misconceived as a culprit for diluting flavor, that was not the case for Patrón El Cielo.”
“By using this unique, four-time distillation process, we unlocked and opened up the natural sweetness and smoothness from the agave to deliver an incredibly sweet and light tasting, smooth tequila,” Rodriguez adds.
This tequila comes in a glass bottle outfitted with gold designs inspired by the volcanic tahona stone used to produce Patrón, with other elements inspired by the agave fields and light found within the homeland of Patrón — the Jalisco Highlands of Mexico. The topper is a metallic gold top.
Patrón El Cielo is available nationally for the suggested retail price of $129 per 750-ml. bottle.