Molson Coors Beverage Company has released of its first-ever whiskey, Five Trail Blended American Whiskey.
This marks the company’s first venture into the full-strength spirits category. It’s also the beginning of the brand’s newest banner, Coors Whiskey Co.
“I’ve been wanting to make a whiskey for a very long time now, and now that dream is finally a reality,” says David Coors, VP of next generation beverages at Molson Coors. “As soon as we established the Next Generation Beverages Division in 2019, I knew one of our first products had to be a whiskey.”
“Malted grain is essential to whiskey’s production and there were a number of distillers that were already using our malts in their expressions,” he adds. “Consumers are open to experimenting now more than ever, so it seemed like the perfect time to foray into the world of brown spirits. We’re extremely proud of the blend we created, marrying Colorado provenance with the craft and skill of some of Kentucky’s and Indiana’s most renowned distillers, and I can’t wait for everyone to taste it!”
On the palate, expect notes of sweet bourbon with hints of roasted nuts, honey and caramel, the company reports. The lingering notes of single malt are complemented by the spice of four-grain bourbon in this blend, while the depth of wood and grain come from the 13-year-old Kentucky straight bourbon.
“This whiskey will appeal to an array of drinkers, from novices to experts and connoisseurs alike,” says Peggy Noe Stevens, consulting master taster for Five Trail. “Each sip takes drinkers on a journey, starting off sweet with twists of creamy vanilla, honey-caramel and engaging flavors of custard and butterscotch. The flavor builds, ending with a spicy finish of ginger and cinnamon that lingers warm and dry. It’s robust and complex, making it versatile to enjoy over rocks and bold enough to hold its own in a cocktail.”
Initially, Five Trail is available across four markets: Colorado, Georgia, Nevada, and New York. This blended whiskey is 95 proof with a suggested retail price of $59.99 per 750-ml. bottle. Molson Coors’ whiskey launch comes on the heels of Anheuser-Busch unveiling its first-ever spirit extension, Natural Light Vodka.
