The newest product from Jim Beam is Jim Beam Orange.
This combines a juicy, bright orange flavor with Kentucky straight bourbon whiskey to give a light and bright twist to simple summer cocktails such as a Jim Beam Orange Highball, the company says.
Additional flavors include sweet citrus, oak and light char, producing a zesty aroma and golden color.
“As an innovator in the bourbon industry and early pioneer of flavored whiskey, we understand that many drinkers crave something a little different — maybe brighter and more refreshing — in the summer months,” says Malini Patel, managing director for the James B. Beam Distilling Co. at Beam Suntory.
“That’s why we selected Orange to join our other flavorful offerings,” Patel adds. “Our flavored offerings not only invite new consumers into the whiskey category, but also delight bourbon lovers with new, interesting taste profiles. If you love bourbon and are looking for a summer refreshment, or you’re new to bourbon and are exploring different tastes and ways to drink it, Jim Beam Orange is for you.”
Jim Beam Orange is 32.5% ABV. It’s available now at retailers nationwide for a suggested retail price of $15.99 per 750-ml. bottle.
This follows the recent launch of Jim Beam Ginger Highball RTD cocktails.