As the vodka category continues to shift towards all-natural ingredients and “healthier for you” products, Belvedere Vodka has launched Belvedere Organic Infusions.
The new range includes Lemon & Basil with a touch of elderflower, Pear & Ginger with a drop of Linden Honey, and Blackberry & Lemongrass with a hint of sage.
Each contains 100% organic real fruits and botanicals, the company says, while Belvedere’s organic Polish rye is 100% traceable.
Similarly, for Belvedere Organic Infusions, Belvedere sought out 100%-certified organic fruits, spices and botanicals for flavor extraction.
Belvedere Organic Infusions launch May 18 in Florida, Texas and New Jersey; the in-store date for New York and California is in June, with Ohio following in July.
The suggested retail price for Belvedere Organic Infusions is $14.99 per 200-ml. bottle, and $35.99 per 750-ml. bottle.
This follows the recent launch of Belvedere Heritage 176 Vodka, which also taps into healthier drinking trends.