Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • RTDs
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Belvedere Vodka Emphasizes Healthier Living, Sustainability with New Vodka

09/22/2020

by: Melissa Dowling

Belvedere Heritage 176 Vodka

Belvedere Vodka has kicked off a new platform, “Made With Nature,” that reflects the craft, healthier-lifestyle and sustainability movements. This includes the launch of a new product, Belvedere Heritage 176.

“Made With Nature makes a clear statement about Belvedere’s natural philosophy and key points of difference — simple ingredients, zero additives, mastery in crafting rye to impart distinct taste and a dedication to nourishing the earth from which its precious Polska rye comes,” the company says.

With Belvedere Heritage 176, distillers applied fire to malt the rye before distillation, a historic technique that helped unlock richer flavors, the company says. Up until the 1890s, Polish vodka-makers relied on this old technique of malting rye: they used kiln-heating. Over time, as the vodka category expanded and technology evolved, these old traditions faded out, and vodka became more flavor-neutral. Now, Belvedere has returned to the malting rye technique. The result, Belvedere Heritage 176, is a vodka that is rich and full-bodied, the company reports, with hints of honey, walnut and allspice.

Belvedere will back up the new launch and platform with a series of videos meant to educate consumers about Polska rye and the brand’s production techniques. The :30 hero video and three :15 second spots have debuted globally.

“Many people do not realize that what sets Belvedere apart from other super-premium vodka competitors is that we are regulated by a strict Polish appellation,” says Rodney Williams, CEO, Belvedere Vodka. “In fact, Poland was the first country to appellate vodka that way France or Italy appellate wines. This dictates nothing can be added to our vodka.”

“The second element is that Belvedere exclusively uses the ancient grain of rye, which imparts richer flavor naturally,” Williams adds. “This is key as more people are consciously considering how products are made, what they are putting in their bodies and what the brands are doing for the world. They are looking to discover new and different yet natural taste profiles. That’s what we are striving to deliver with ‘Made With Nature.’”

Advertisement

The platform also launches with sustainability goals, including that all new product innovations are organic. The distillery has begun working on the transition to organic farming, with the goal of ceasing the use of pesticides within the next 10 years. The company has also started reducing plastic from shippers, and eliminating plastic straws from its events. Belvedere is actively auditing supply chain vendors to abide by a 100% green code of conduct, with the goal of reducing plastic by 50% by 2025.

The distillery is also set to reduce CO2 emissions by 80% by 2022, it reports, and achieve 100% renewable energy by 2025.

Heritage 176 is available now in more than 20 markets across the U.S. for a suggested retail price of $34.99 per 750-ml. bottle.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Heritage 176

Last modified: 09/30/2020

Corazón Tequila's 2020 Expresiones del Corazón, aged in whisky barrels that previously held Buffalo Trace Antique Collection whiskeys Previous Story:
Corazón Releases Tequilas Aged in Antique Collection Whiskey Barrels
Old Forester 150th Anniversary Bourbon comes in three different bottlings Next Story:
Old Forester Celebrates 150th Anniversary with Limited-Edition Bourbon Release

About the Author: Melissa Dowling

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter X

In The News

  • Holistic Spirits Co. Unveils Botanical Vodka and Gin
  • Glenglassaugh Relaunches Core Range of Single Malts
  • FAT Brands Acquires Smokey Bones
  • WSWA Confirms Doug Shaw as Chairman of the Board
  • Russell’s Reserve Introduces Single Rickhouse Camp Nelson F
  • Campari Group To Distribute Miraval Wine
More News >>

Featured Drink

  • If You Meet Sartana
    If You Meet Sartana cocktail

Drink Recipes

  • 7 Coffee Cocktails for 2023
  • If You Meet Sartana
  • Corralitos Negroni 
  • Great Basin Sour
  • Negroni Riffs We Love For 2023

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Privacy Policy
© Cheers Magazine. All rights reserved.

Insert/edit link

Enter the destination URL

Or link to existing content

    No search term specified. Showing recent items. Search or use up and down arrow keys to select an item.