The Napa Valley-based wine company Chandon has debuted a refreshed brand identity.

This is the first time the brand has changed looks since inception 60 years ago.

The new core label design reinforces the brand’s quality and consistent craftsmanship, the company says: paying tribute to the brand’s winery community with its seven point “star,” representative of Chandon’s six globally wineries — across Argentina, Brazil, California, Australia, China and India. “The mark celebrates the brand’s premium position as the world’s largest sparkling wine estate,” the company says.

The rebranding is also meant to attract new shoppers with an eye-catching vertical design. 

Inside the bottles, the wine has not changed.