Delicato Family Wines has launched Bota Box Breeze.
This line of 3-L boxed wines under the Bota Box brand is lower in calories, carbohydrates and alcohol. Bota Box Breeze is now available nationwide in three varietals: Pinot Grigio, Dry Rosé and Red Wine Blend.
“Consumers are looking for light and refreshing alternatives to traditional alcoholic beverages, and Bota Box Breeze will be the first such wines in alternative packaging,” says Chris Indelicato, CEO of Delicato Family Wines. “It’s an unmet need for consumers, and, as the market leader in premium 3-liter box wines, Bota Box will be tapping this desire in order to grow the category.”
The new Bota Box Breeze Pinot Grigio, Dry Rosé and Red Wine Blend have a suggested retail price of $22.99. Each eco-friendly, 3-liter carton contains the equivalent of four 750-ml bottles of wine.