Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Operators
    • What I’m Drinking Now
    • eRNDC Login
    • SG Proof Login
  • Recipes
    • Submit a Drink Recipe
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Maker’s Mark Reveals CommUNITY Batch Bourbon

11/19/2020

by: Melissa Dowling

Maker's Mark CommUNITY Batch Bourbon.

Maker’s Mark Bourbon, in partnership with The LEE Initiative, has launched the limited-edition CommUNITY Batch Bourbon, a special release that supports trade and hospitality partners across the country.

This whisky was created by blending Maker’s Mark Private Selection barrels from 37 different restaurants, bars and retailers.

The collaborative release of the CommUNITY Batch continues the pair’s commitment to helping the bar and restaurant community in a time of need.

Advertisement

“To have the continued support of a partner like Maker’s Mark is inspiring to us, as we try to navigate this difficult time, and offer our community the means of both survival and growth,” says Lee. “The commitment of Maker’s Mark, and the willingness of their partners to step up and help, speaks volumes to the character of the brand and the people behind, and we are so thankful to partner with them on this incredible bourbon.”

On Dec. 1, The LEE Initiative and Maker’s Mark will host virtual events that extend philanthropic efforts. Individuals aged 21 years or older who make a suggested donation towards a CommUNITY Batch bottle will be invited to join a virtual tasting hosted by Chef Lee and Maker’s Mark Director of Innovation, Jane Bowie.

For every attendee who joins, Maker’s Mark will donate one meal through LEE Initiative efforts.

To create the CommUNITY Batch, Maker’s Mark tapped 37 industry partners to lend their bespoke Maker’s Mark Private Selection bourbon recipes for blending in this one-of-a-kind limited release:

First, Maker’s Mark created individual barrels of Private Selection Bourbon by taking fully matured cask strength Maker’s Mark, and finishing it with each partner’s combination of ten barrel staves for an additional nine weeks in the Maker’s Mark Cellar.

Once finished, the whisky from the barrels was blended and filled back into the barrels to rest for an additional five weeks.

The resulting characteristics and company-provided tasting notes of the CommUNITY Batch include:

  • Stave Contributions: P2 (13%), CU (24%), 46 (20%), Mo (27%) and SP (16%)
  • Proof: 107.7
  • Aroma: Caramel and almond up front with dark fruits, cherry, chocolate and subtle spice
  • Taste: Round, dark with cured tobacco, notes of dried fruit — like prunes or figs — along with baking spices before a viscous finish that’s astringent and oily

“We’ve been honored to be able to help so many of our friends in the bar and restaurant industry over the past few months through our work with The LEE Initiative,” said Rob Samuels, chief distillery officer of Maker’s Mark. “When we asked our retail partners across the country if they’d be willing to donate their prized Private Selection recipes for this additional fundraising effort, we were blown away at the response. Seeing the community come together in this way has not only produced an exceptional bourbon, but a path towards providing the continued support that we’re fully committed to.”

The suggested retail price for Maker’s Mark CommUNITY Batch Bourbon is $70 per 750-ml. bottle.

This follows the recent release of Maker’s Mark 2020 Limited Release bourbon whiskey.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)

Maker’s Mark Private Selection

Last modified: 12/02/2020

Korbel Prosecco is now available in 187-ml. bottles. Previous Story:
Korbel Prosecco Comes Out in 187-ml. Bottles
Westward American Single Malt Pinot Noir Cask joins the portfolio as the brand undergoes a visual makeover. Next Story:
Westward Whiskey Launches Pinot Cask Finish, New Branding

About the Author: Melissa Dowling

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




In The News

  • Podcast: Pandemic Alcohol Trends — and Rum
  • What I’m Drinking Now: Tanya Saxena and the Promise at Dawn
  • Stranahan’s Original Single Malt Receives Rebranding, New Recipe
  • Dallas Celebrates 50 Years of Frozen Margaritas
  • Molson Coors Launches Organic Beer, Coors Pure
  • Gallo Purchases RumChata
More News >>

Follow Us

Facebook
Twitter

Featured Drink

  • Around The Corner
    Around The Corner tequila cocktail

Drink Recipes

  • Around The Corner
  • Bohemian Remedy
  • An Easter Parade of Spring Cocktails
  • April Fools
  • Bulette

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Media
  • Send File
  • Privacy Policy
Powered by WordPress and Versal.