Avaline co-founders Cameron Diaz and Katherine Power (Who What Wear, Versed Skincare) have announced the early arrival of Avaline Red, originally scheduled for fall. This comes in response to the brand’s success, the company says, and Avaline’s large Instagram community’s most-asked question: “Can you release a red wine?”
While the release of Red was always planned, Diaz and Power answered their fans’ question by expediting the wine’s arrival. This release will soon join the Avaline portfolio of vegan wines made with organic grapes and without additives. Transparency is central to Avaline’s mission, the company says, sharing all ingredients and nutritional information.
Since the launch of the White and Rosé in July, over 120,000 bottles of wine have been sold, the company says.
“We believe in bringing cleaner options to our shelves so Avaline is a perfect fit,” says Kevin McCarthy, Category Manager: Adult Beverage at Fresh Thyme Market, “We displayed it prominently in our stores throughout the summer, selling almost 2,000 units since it went chainwide. By attracting a balanced consumer, Avaline has the potential to disrupt the market with its clean, simple label.”