Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Jose Cuervo Rolls Out Playamar Tequila Hard Seltzer

08/19/2020

by: Melissa Dowling

Playamar Tequila Hard Seltzer

Another hard seltzer hits the shelves as Jose Cuervo announces the launch of its new Playamar Tequila Hard Seltzer brand.

Playamar Tequila Hard Seltzer comes out with two classic flavors of tequila-based cocktails: Lime, a bubbly take on the traditional margarita, and Grapefruit, a sparkling mimic of the Paloma.

Playamar has a light tequila taste without the tequila bite, the company says. The new brand will roll out regionally, with plans to expand nationally in 2021.

Each can of Playamar contains 90 calories, all-natural flavors and is 4.5% ABV. It is gluten-free.

The suggested retail price is $11.99 per 4-pack of 12-oz. cans.

Playamar joins the Jose Cuervo portfolio, which already occupies 35% of the prepared cocktail market share, the company says. Jose Cuervo almost doubled RTD and prepared cocktails business over the second quarter, the company adds, and expects additional growth with Playamar, given the category’s rapid rise and Jose Cuervo’s brand recognition.

Advertisement

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

hard seltzer Jose Cuervo Playamar Tequila Hard Seltzer ready-to-drink cocktails

Last modified: 08/26/2020

Ryan Reynolds will retain an ongoing ownership interest in Aviation Gin. Previous Story:
Diageo Acquires Aviation Gin
1800 Tequila Cristalino. Next Story:
1800 Tequila Debuts 1800 Cristalino

About the Author: Melissa Dowling

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • Lagunitas Debuts First Global Packaging Redesign
  • Palma Presents Italian Garden Brunch Series
  • Tales of the Cocktail Announces 2022 Spirited Award Winners
  • Podcast: Beverage Week 2022 Recap
  • TTB Proposes Official Definition of American Single Malt
  • Procera Gin Expands Portfolio with Red and Green Dot
More News >>

Featured Drink

  • Rainmaker
    Rainmaker cocktail

Drink Recipes

  • Rum Day Drink Roundup for 2022
  • Rainmaker
  • Cheers to a Choco Taco-inspired Martini
  • Tiki Highball
  • 7 Special Spritz Day Drinks

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.