Tag: hard seltzer
Hallmark Channel Hard Seltzer Takes Our Name
by: Melissa Dowling
Hallmark Channel Wines and its wine partner, Wines That Rock, are introducing a rosé wine seltzer this spring. The name? Cheers Rosé Seltzer. The 8.4% ABV …
Hornitos Enters RTD Category with Hornitos Tequila Seltzer
by: Melissa Dowling
Hornitos Tequila has launched of a new line of tequila-based ready-to-drink beverages, Hornitos Tequila Seltzer. This new product combines plata tequila with seltzer. Hornitos Tequila Seltzer …
White Claw Hard Seltzer Iced Tea Launches Nationally
by: Melissa Dowling
Following a year in which White Claw Hard Seltzer grew meteorically, the brand has announced White Claw Hard Seltzer Iced Tea. This new product is a hard seltzer iced …
New Belgium Enters Hard Seltzer Market with Fruit Smash
by: Melissa Dowling
New Belgium Brewing Company has unveiled its first foray into the exploding hard seltzer market: New Belgium Brewing Co Tapping into the craft hard seltzer trend, Fruit Smash …
Mike’s Hard Lemonade Seltzer Hits The Market
by: Melissa Dowling
Mike’s Hard Lemonade Seltzer has launched nationwide. Made by the company that helped create the hard lemonade category in 1999, Mike’s Hard Lemonade Seltzer is made with …
Founders Brewing Announces 2021 Craft Beer Release Calendar
by: Melissa Dowling
Founders Brewing, a leading craft producer, has unveiled their 2021 brand calendar, confirming changes and additions to the brewery’s lineup, including several new beers, a brand-new series …
Podcast: What’s Next for Hard Seltzer?
by: Melissa Dowling
In our latest podcast about the on- and off-premise beverage alcohol industries, Editors Kyle Swartz and Melissa Dowling discuss the ongoing boom in hard seltzer, and …
5 Trends in Beer and Hard Seltzer in 2020-21
by: Kyle Swartz
The spread of COVID-19 has had a huge impact on the beer category. This was perhaps most true for craft. Emerging trends like the taproom boom, …
Heineken Helps Launch AriZona SunRise Hard Seltzer
by: Melissa Dowling
Heineken USA and Hornell Brewing Company, an affiliated entity of AriZona Beverages, together will bring AriZona SunRise Hard Seltzer to the U.S. market. This collaboration combines …
Michelob Launches Michelob Ultra Organic Seltzer
by: Melissa Dowling
Michelob is the latest company to bring innovation into the the hard seltzer category with the launch of Michelob Ultra Organic Seltzer. This new offering is …
