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Tag: hard seltzer

Product Showcase • product watch two

Deep Eddy Vodka + Tea Hard Seltzers

Deep Eddy Vodka + Tea Hard Seltzers

by: Melissa Dowling

05/12/2023

Deep Eddy Vodka has announced the launch of its latest hard seltzer line extension, Deep Eddy Vodka + Tea Hard Seltzers. Following the brand’s entry into …

In the News

High Noon Tequila Seltzer

High Noon Launches Tequila Seltzer

by: Melissa Dowling

03/01/2023

The category-leading ready to drink brand High Noon has expanded its portfolio with a new tequila seltzer. High Noon Tequila Seltzer is made with real blanco …

Awards • Beer • Editor's Picks • Featured Articles

The 2022 Beer Growth Brands: Trends and Growth Drivers

by: Kyle Swartz

10/12/2022

Beer has seemingly reached an inflection point. Perhaps more so than any other category, it has been changed by Covid-19. Before the pandemic, craft enjoyed rapid …

Product Showcase

Lunar Heritage Line 2022 Asian hard seltzers.

Lunar Heritage Line 2022 Hard Seltzers

by: Melissa Dowling

06/01/2022

Lunar, the Brooklyn-based, Asian hard seltzer brand behind last year’s Pineapple Cake and Canh Chua-inspired hard seltzers, has announced the second installment of their culinary-focused Lunar …

In the News

White Claw REFRSHR Hard Lemonade

White Claw Releases REFRSHR Hard Lemonade

by: Melissa Dowling

05/24/2022

White Claw has unveiled its new line called White Claw Hard Seltzer REFRSHR Lemonade, which taps into the current RTD trend of creative flavors. Rolling out nationwide beginning …

Beer • Product Showcase

Michelob Ultra Coconut Water Seltzer

by: Melissa Dowling

04/19/2022

Michelob Ultra has introduced its Essential Collection made with coconut water, following the release of Michelob Ultra Organic Seltzer. The new seltzer pack features four flavors: The Essential Collection …

Beer • In the News

White Claw Surf.

White Claw Rolls Out White Claw Surf

by: Melissa Dowling

03/18/2022

White Claw Hard Seltzer has launched White Claw Surf, which focuses on new flavor blends. Available in a 12-can variety pack, each flavor is made with …

Beer • In the News

IZ A VIBE marketing campaign for new Mimosa Hard Seltzers

Vizzy Releases New Mimosa Hard Seltzer

by: Melissa Dowling

03/02/2022

Vizzy Hard Seltzer announced their new Mimosa Hard Seltzer variety pack and IZ A VIBE, Vizzy’s brand new North American marketing campaign. The popular brunch cocktail is …

Beer • Product Showcase

White Claw releases new Passion Fruit flavor.

White Claw Passion Fruit

by: Melissa Dowling

02/18/2022

White Claw kicked off the new year with the launch of White Claw Hard Seltzer Passion Fruit. The newest White Claw Hard Seltzer flavor delivers the taste …

Product Showcase

Original New York Hard Seltzer

Original New York Hard Seltzer

by: Melissa Dowling

12/01/2021

Original New York Seltzer (ONYS) has announced the launch of Original New York Hard Seltzer, an alcoholic version of the brand’s original seltzer. Original New York …

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