Tag: hard seltzer
Hallmark Channel Hard Seltzer Takes Our Name
Hallmark Channel Wines and its wine partner, Wines That Rock, are introducing a rosé wine seltzer this spring. The name? Cheers Rosé Seltzer. The 8.4% ABV …
Hornitos Enters RTD Category with Hornitos Tequila Seltzer
Hornitos Tequila has launched of a new line of tequila-based ready-to-drink beverages, Hornitos Tequila Seltzer. This new product combines plata tequila with seltzer. Hornitos Tequila Seltzer …
White Claw Hard Seltzer Iced Tea Launches Nationally
Following a year in which White Claw Hard Seltzer grew meteorically, the brand has announced White Claw Hard Seltzer Iced Tea. This new product is a hard seltzer iced …
New Belgium Enters Hard Seltzer Market with Fruit Smash
New Belgium Brewing Company has unveiled its first foray into the exploding hard seltzer market: New Belgium Brewing Co Tapping into the craft hard seltzer trend, Fruit Smash …
Mike’s Hard Lemonade Seltzer Hits The Market
Mike’s Hard Lemonade Seltzer has launched nationwide. Made by the company that helped create the hard lemonade category in 1999, Mike’s Hard Lemonade Seltzer is made with …
Founders Brewing Announces 2021 Craft Beer Release Calendar
Founders Brewing, a leading craft producer, has unveiled their 2021 brand calendar, confirming changes and additions to the brewery’s lineup, including several new beers, a brand-new series …
Podcast: What’s Next for Hard Seltzer?
In our latest podcast about the on- and off-premise beverage alcohol industries, Editors Kyle Swartz and Melissa Dowling discuss the ongoing boom in hard seltzer, and …
5 Trends in Beer and Hard Seltzer in 2020-21
The spread of COVID-19 has had a huge impact on the beer category. This was perhaps most true for craft. Emerging trends like the taproom boom, …
Heineken Helps Launch AriZona SunRise Hard Seltzer
Heineken USA and Hornell Brewing Company, an affiliated entity of AriZona Beverages, together will bring AriZona SunRise Hard Seltzer to the U.S. market. This collaboration combines …
Michelob Launches Michelob Ultra Organic Seltzer
Michelob is the latest company to bring innovation into the the hard seltzer category with the launch of Michelob Ultra Organic Seltzer. This new offering is …