Winesellers Ltd. has announce the introduction of Sea Pearl Sauvignon Blanc in 250-ml. cans.
Sea Pearl is sourced from Marlborough, New Zealand, within the Awatere Valley.
“We’ve seen tremendous growth in Sea Pearl over the past five years,” says Jordan Sager, co-president of Winesellers. “It’s a perfectly balanced Marlborough sauvignon blanc in very attractive and eye-catching packaging at a great price point for consumers.”
Sea Pearl is also available in 19.5-L stainless steel kegs for on-premise wine on tap.
Winesellers, Ltd. partners with Free Flow Wines to keg and can wine brands like Santa Julia from Argentina, Tiamo Organic from Italy, and now Sea Pearl from New Zealand.
“We are firm believers in the canned wine category and its ability to deliver a premium alternative format with packaging benefits that the new generation wine consumer values,” says Sager.
Sea Pearl Sauvignon Blanc will be available nationally in 250-ml. cans in 2-packs with an SRP of $10.99.