Holla Spirits has announced a packaging rebrand for its vodka lineup.
The rebrand features new bottle designs for the company’s original vodka and all varieties of its flavored vodkas.
“We are constantly gathering feedback from consumers, retailers, friends and family,” says Holla Spirits President Patrick Shorb. “Our objective for this rebrand was to maintain the same Holla vibrancy we’ve always had, but to improve it with fresh design and labeling techniques.”
The new bottle designs introduce a “sleek look” with metallic features, and quick-glance flavor icons on the neck labels for easy identification in bar rails, the company says.
The rebranded bottles have begun to reach shelves in retail stores throughout Pennsylvania.
Holla also recently announced a distribution partnership with Southern Glazer’s Wine & Spirits. The arrangement provides for distribution support by SGWS for both on-premise accounts and off-premise store representation. Holla is currently available in more than 100 stores throughout Pennsylvania, as well as bars, restaurants, breweries and clubs in Pennsylvania and Delaware.