Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • RTDs
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Budweiser and Jim Beam Release Reserve Black Lager

09/24/2019

by: Melissa Dowling

Budweiser and Jim Beam Bourbon have announced a new beer collaboration: Budweiser Reserve Black Lager.

This marks the second collaboration between the two companies, joining Budweiser Reserve Copper Lager, which is also returning to shelves.

Budweiser Reserve Black Lager is aged on six-year Jim Beam bourbon barrel staves, and is 7.1% ABV. Black Lager has a dark auburn color, an oaky aroma with coffee and chocolate notes, plus a toasted malt taste, the company reports.

“For the second collaboration between Bud and Beam, we wanted to brew something unique that would excite both beer lovers and bourbon aficionados,” says Ricardo Marques, VP of marketing core & value brands at Anheuser-Busch. “Budweiser Reserve Black Lager is a bold, bourbon-forward beer that’s perfect for the holidays.”

Budweiser Reserve Black Lager is available nationwide this October through December, while supplies last. Budweiser Reserve Copper Lager is available nationwide through March 2020.

Both brews will be available in stubby glass bottles across the country. Black Lager will also be available in a 22-oz. bomber bottle gift box.

Advertisement

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Last modified: 09/27/2019

Truly spiked seltzer Previous Story:
Truly Named The Official Hard Seltzer Of The NHL
Next Story:
Del Frisco’s Sold To Landry’s

About the Author: Melissa Dowling

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • Maker’s Mark 46 Cask Strength Gets New Look
  • Mount Gay Announces PX Sherry Cask Rum
  • Sonoma-Cutrer Unveils Dutton Ranch Chardonnay
  • Fig & Olive Puts On The Spritz
  • BevX Awards 2023: Call For Entries
  • Beam Releases Clermont Steep American Single Malt
More News >>

Featured Drink

  • Cucumber Lime Martini
    Cucumber Lime Martini

Drink Recipes

  • Cucumber Lime Martini
  • Memorial Day Cocktails for 2023
  • Rhubarb Rose G&T
  • In the Clouds
  • Mother’s Day Drink Ideas for 2023

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Privacy Policy
© Cheers Magazine. All rights reserved.