Following a test in select markets during last year’s football season, the RumChata Football bottle is now available nationally in time for this year’s kickoff.
The RumChata Football bottle is wrapped in a reusable sleeve that looks just like a pig skin. RumChata’s recognizable oblong bottle lends itself to look like a football when covered with the promotional sleeve — making it ideal for football parties.
“The reaction to our test last year during the playoff season was outstanding,” says Charlie Maas, RumChata chief marketing officer. “Retailers loved the football-themed displays, while RumChata fans enjoyed being able to hand off a RumChata Football bottle when arriving at a party or tailgate.”
RumChata can be enjoyed straight as a chilled shot, or mixed with whiskey, coffee or hot chocolate.
The suggested retail for the 750-ml. RumChata Football Bottle is $19.99.