U.S. wine and spirits importer Palm Bay International has announced the addition of Confetti! to its portfolio.
Produced in northern Italy’s Trentino region, Confetti! is a range of fruit-driven wines.
Confetti! will launch with three expressions: a light, crisp Pinot Grigio, a dry, fruity Rosé and a Red Blend characterized by rich dark fruit and silky tannins, the company says.
Confetti! wines feature packaging with metallic silver, gold, red, pink and black foil stamps. Colorful shippers designed to pop at retail as well as case cards, gift tags, bottle toppers and case talkers add to the brand’s festive look. The range will be supported by house parties, an influencer program, videos and a full suite of online tools as well as in-store and event activations.
Confetti! is line priced with an SRP of $11.99 per 750-ml. and is currently rolling out nationwide.