Skyy Vodka has announced the newest entry in their Infusions line: California Apricot.
This vodka is made with real fruit, the company says. Skyy Infusions California Apricot can be enjoyed on the rocks, as a way to elevate cocktails, or paired with an India Pale Ale as a take on the summer Shandy.
“Stone fruit, especially apricot, is a trending flavor popping up across food and beverage, even making its way onto cocktail drink menus,” says Richard Black, Campari America vice president of marketing for white spirits and cordials, in a press release. “In researching the market and listening to consumers, we saw there was a need for a premium apricot option that delivered real flavor.”
“While sugar-sweet confectionary flavored vodkas have seen a sharp decline in sales lately, we have seen continued growth in fruit flavors within the category,” he adds.
The new flavor is 70 proof and is available in 50-ml. (suggested retail price: $1.99), 750-ml. ($13.99), 1-L. ($16.99) and 1.75-L. ($21.99).
Skyy Infusions California Apricot joins the brand’s existing line of premium flavors, which includes Citrus, Blood Orange, Pineapple, Bartlett Pear, Honeycrisp Apple, Tropical Mango, Coastal Cranberry, Texas Grapefruit, Pacific Blueberry, Georgia Peach, Vanilla Bean, Wild Strawberry, Cherry and Raspberry.
The launch of Skyy Infusions California Apricot will be supported by a forthcoming Skyy Vodka advertising campaign and included in the brand’s 25th-anniversary marketing programs.
Skyy was originally founded in San Francisco.