Scottish craft brewer BrewDog, which will launch its American facility in Ohio in 2017, announced today that it plans to open a BrewDog BrewPub in any American city where at least 500 people invest in its “Equity For Punks” USA crowdfunding offering.
BrewDog’s bar division has locations ranging from Tokyo to Sao Paulo, London to Barcelona and Hong Kong to Rome. Every BrewDog bar — including the first U.S. location at the soon-to-open 110,000 square foot brewery in Columbus, Ohio — are places where “beer and food lovers can indulge in everything that is great about craft beer,” the company says in a press release.
BrewDog bars feature staff trained in craft brews, “Beer Schools” to educate customers about beery nuances, and food paired to the wide selection of beers they offer.
Every investor in BrewDog USA Inc. (with a minimum investment of $95) receives equity shares in the company, owns part of the Columbus brewery and the U.S. distribution of BrewDog beer, and receives the numerous perks of being an “Equity Punk,” including a 20% lifetime discount in the BrewDog USA online shop, a 5% discount in any BrewDog bar worldwide, and in invite to BrewDog’s U.S. AGM (annual general meeting).
In addition, for each city where 500 people invest in BrewDog USA Inc., when BrewDog opens its local BrewPub, investors from the area have the opportunity to notch up the following perks:
- $10 in BrewDog “Beer Bucks” for the first 500 investors in each eligible city.
- The first 100 investors in each city will have their name permanently emblazoned on the “Wall of Punks” in their local BrewDog bar.
- The first 500 investors in each city will gain access to exclusive previews of new offers and launches at their local bar before anyone else.
Founded in 2007, BrewDog has grown into an international brand with its Equity For Punks crowdfunding initiatives in the U.K., Europe and now the U.S. BrewDog has recruited 50,000 Equity Punks who have invested in its craft beer brand, helping BrewDog secure distribution into more than 60 countries, and grow a business that now employs more than 600 people worldwide.