Blue Vase Marketing has announced the Spring 2015 launch of Emory Vodka, inspired by New York-based artist Blake Emory.
MIAMI, FL – Artist Blake Emory poses for a portrait during his debuts of abstract collection of works “Zebra Love” at this yearís Spectrum Miami exhibit during Art Basel Miami Beach on Friday December 5, 2014 in Miami, Florida. (Photo by Johnny Louis/jlnphotography.com)
Emory Vodka enters ultra-premium beverage market as a 100% corn-based product that is naturally gluten free while being six times distilled during the fermentation process.
Emory — one of today’s pioneers in the Optic Modernism movement — has developed a unique extension of his existing Zebra Love oil on canvas signature collection for the brand design of Emory Vodka. His Zebra Love design is embossed on to a signature artisan bottle, complete with Emory’s trademark red stiletto, according to a press release.
A portion of proceeds from the sales of Emory Vodka will be donated to the ASPCA to help prevent cruelty to animals.
Priced at $29.99 for 750-ml bottle, Emory Vodka will commence its off-premise campaign in late spring, targeting high volume cities around the country. The brand is anticipated to be on-shelf by the summer, within established retailers such as Total Wine & More and Binny’s, while targeting additional major retailers throughout the year.
Joint marketing efforts for the new line of Emory Vodka by Blue Vase and Pearson & Pearson will be supported by a national PR campaign, social media and traditional advertising throughout 2015.
