Blue Vase Marketing has announced the Spring 2015 launch of Emory Vodka, inspired by New York-based artist Blake Emory.
Emory Vodka enters ultra-premium beverage market as a 100% corn-based product that is naturally gluten free while being six times distilled during the fermentation process.
Emory — one of today’s pioneers in the Optic Modernism movement — has developed a unique extension of his existing Zebra Love oil on canvas signature collection for the brand design of Emory Vodka. His Zebra Love design is embossed on to a signature artisan bottle, complete with Emory’s trademark red stiletto, according to a press release.
A portion of proceeds from the sales of Emory Vodka will be donated to the ASPCA to help prevent cruelty to animals.
Priced at $29.99 for 750-ml bottle, Emory Vodka will commence its off-premise campaign in late spring, targeting high volume cities around the country. The brand is anticipated to be on-shelf by the summer, within established retailers such as Total Wine & More and Binny’s, while targeting additional major retailers throughout the year.
Joint marketing efforts for the new line of Emory Vodka by Blue Vase and Pearson & Pearson will be supported by a national PR campaign, social media and traditional advertising throughout 2015.