E. & J. Gallo has announced the latest addition to its expanding spirit portfolio: Viniq, a shimmery liqueur. Viniq is a fusion of premium vodka, Moscato and natural fruit flavor. When shaken, Viniq shimmers. The shimmer is the same ingredient that gives frosting its shine or rock candy its sparkle.

Viniq was initially tested in seven markets and became a staple at nightspots in Los Angeles and Atlanta. On the shoulders of this successful test, Gallo decided to expand nationally. Viniq is now sold coast to coast and is available in 750mL bottles for a suggested retail price of $19.99 and 375mL bottles for a suggested retail price of $12.99.

Viniq shimmery liqueur is best served straight on the rocks, or with favorite cocktail mixers.

Viniq Original Cocktails:

A-List:

3 parts. Viniq
2 parts Champagne
Orange Wheel

Pour all into an ice-filled elegant glass, garnish with an orange wheel.

Shimmer-tini:

2 parts Viniq
2 parts Cranberry juice
1 part New Amsterdam Peach Vodka
2 Dashes of bitters
Mint sprig, lime wedge, berries
Pour all into a tall glass, stir thoroughly, add ice, stir again and garnish with a mint sprig, a lime wedge and berries.

Payday:

3 parts Viniq
1 part Lemonade (1/2 lemon juice/half simple syrup)
½ part Premium orange liqueur
2 parts Champagne
Mint sprig
Pour all into a shaker, stir thoroughly, strain, garnish with a mint sprig and enjoy.