The contest is open to Indiana-based bartenders and mixologists, who can register at http://dkcocktailmasters.com. From the press information:
To enter the DeKuyper Bartender Challenge, bartenders and mixologists can register at http://dkcocktailmasters.com.
After they’ve accepted the challenge, they will be assigned a delicious DeKuyper flavor, with which they must experiment to create an original, signature cocktail with a one-of-a-kind name.
Once their cocktail is finalized, participants will then submit a one-minute video of themselves mixing the cocktail behind the bar – the more creative, the better!
Finally, all videos should be uploaded to http://dkcocktailmasters.com. All participants must be registered, with videos submitted, by October 6th.