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Marketing Matters: Heat Up Your Beverage Sales
Looking for ways to make your summer beverage sales soar? Many operators are finding unique ways to cool down guests and quench their thirst for hot summer deals. Summer seasonal programming and merchandising are great ways to enhance the guest experience and drive incremental revenue.
The summer season is a great time to experiment with offering new beverage selections or adding current trends that appeal to operators’ core guests, and for operators to focus on cleaner, lighter flavors and drinks that can be enjoyed outdoors and poolside.
Cheers Beverage Conference – February 12 – 13: Save the Date – and STIR THINGS UP!
How does the saying go – You can’t expect different results if you keep doing the same things? So break out of your comfort zone. Try new ideas. STIR THINGS UP! It’s good for traffic, it’s good for sales, and it brings a whole lot of cash down to your bottom line.
Where will all of those innovative ideas come from? Cheers Conference 2013. We’re developing a program like nothing you’ve seen before – stirring things up and unleashing a slew of brand-new ideas to fuel your marketing, training, operations, menu and management efforts.
Mark your calendar for February 12 – 13, when beverage executives from across the nation will meet in Dallas, home to some of the most successful f&b chains in the nation. Join us at the Crowne Plaza Dallas Downtown for networking events, keynote presentations, workshops, panel discussions and so much more:
Learn what some of the industry’s most successful leaders are doing to maintain their edge
Explore the latest developments in social media marketing, strategic management, training and relationship-building
Share insights with your peers into the challenges, opportunities and pivotal issues of the day
Discover exciting new ways to drive traffic, sales and profit
Pick up tips for incorporating the hottest trends and products into your operation
Cheers Beverage Conference 2013 will give you the confidence you need to STIR THINGS UP! and make great things happen in 2013. Stay tuned to this newsletter – and visit CheersConference.com – for updates on speakers, sessions, networking events and more.
2 oz. Cazadores Silver 100-percent Agave Tequila
1 lime, fresh squeezed
1 oz. agave-sweetened passion fruit puree
¾ oz. pomegranate juice
½ oz. blood orange puree
Kosher salt and Tellicherry peppercorns, for rim
Shake all the ingredients together, strain them into a kosher salt and Tellicherry Peppercorn-rimmed Martini Glass. The drink may also be pre-batched.
This summer refresher was created by Hum Spirits’ Adam Seger.
U.S. Wine Consumption Continues to Climb
Wine Cocktails Trend Gains Steam
Casual Restaurants Tapping Into Open Kitchen Trend
Still Time Left to Enter the 2013 Beverage Excellence Awards!
Pernod Ricard Announces Passing of Patrick Ricard
New Parducci Wine Cellars Line
Small Lot Blendis a new line of wines available from Parducci Wine Cellars, which is a Pernod Ricard brand. The line’s varietals include chardonnay, pinot gris, petite sirah and a number of others.
New Wine Collection from DFV
The Handcraft Artisan Collection is a new portfolio of wines produced for women from Cheryl Indelicato, a third-generation California winemaker and DFV Wines. The line includes four wines: cabernet sauvignon, chardonnay, pinot noir and petite sirah.
A Case for Offering Solid House Wines
Does Everything that Grows Together Go Together?
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