Cheers Features

Cooking with beer, wine and spirits can increase beverage sales. The key to successfully cooking with beer is understanding the unique flavor profiles and how those will translate in the final dish. Chefs agree that here experimentation in the kitchen is vital.

The Beverage Information Group used the venue of the recent WSWA Convention to honor those suppliers whose wine and spirits brands won Growth Brand Awards.

Cheers Product Watch

Bold Black Cherry is a new flavor available from Southern Comfort, joining the brand’s Lime and Fiery Pepper line extensions. The new launch is infused with natural cherry flavors and its primary consumption method is intended to be in a mixed drink with cola.

Cheers Drink Recipes

5 oz. lemonade and 1 oz. Limoncello, mixed and frozen

1 oz. Vodka

Juice of half a fresh lemon

Meringue cookie

 

Mix all liquids in a blender and garnish with Meringue.

 

This cocktail was created by Herb Westphalen of Herb Westphalen Signature Cocktails.

 

Cheers Breaking News

The International Olympic Committee commissioned an official Olympics wine for this year’s games, which will be available at a number of olympic venues throughout England during the event.

 

Heineken, Grand Marnier, Bombay Sapphire, Southern Comfort and DonQ have launched new advertising and marketing campaigns in recent months that go beyond traditional advertising and promotions. From event sponsorships to immersive websites, here’s a rundown of what they’ve been creating for consumers.

 

The 15-year old contemporary American chain known for its wide selection of beer was sold for $585 million to Darden, which also owns Olive Garden, Red Lobster and LongHorn Steakhouse. Yard House was named Best Chain Beer program in the 2011 Cheers Beverage Excellence Awards. Kip Snider, a past contributor to Cheers Magazine and the Cheers Beverage Conference, heads the chain’s beer program.

 

A recent report on NPR’s Planet Money Blog noted that consumer spending on alcohol in the U.S. hasn’t changed all that much in the past 30 years. The big difference is where people are spending on alcohol.  

Latest Blog Posts

If you go back a half-dozen posts or so, you will see evidence of my summertime obsession with cachaça. It’s an understandable one, I believe, since most of Brazil is hot more often than it’s not. And if that’s the case, the country’s national spirit might be quite summer friendly.