Smirnoff has expanded its Blue Label portfolio with the launch of its first 100-proof flavored vodkas. The two flavors—Spiced Root Beer and Dark Roasted Espresso—are available in 50-ml., 375-ml., 750-ml. and 1.75-liter bottles, priced at $16.99 for a 750-ml bottle. The brand’s packaging has also been updtated. The design features the Smirnoff Regal Eagle logo, which, according to the company, is aligned with the strength of the brand.
Smirnoff has expanded its Blue Label portfolio
Smirnoff has expanded its Blue Label portfolio
Last modified: 04/27/2010