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2009 Growth Brands Chart: Spirits Established Growth Brands

03/01/2009

by: The Staff

The brand must be a top seller, moving a minimum of 400,000 9-liter cases annually, and must have grown moderately or substantially over each of the past four years.


(thousands of 9-liter cases) 

 

 

 

 

 

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’07/’08


% Change

’04/’08%


ACGR

Brand

Supplier

2004

2005

2006

2007

2008p

Smirnoff

Diageo

7,487

8,149

8,505

9,015

9,375

4.0%

5.8%

Bacardi

Bacardi USA

8,450

8,740

9,000

9,180

9,364

2.0%

2.6%

Captain Morgan

Diageo

4,762

5,340

5,540

5,860

6,048

3.2%

6.2%

Crown Royal

Diageo

3,252

3,493

3,610

3,794

3,961

4.4%

5.1%

Grey Goose

Bacardi USA

1,650

2,075

2,660

3,325

3,459

4.0%

20.3%

Jägermeister

Sidney Frank Importing

1,800

2,300

2,740

2,850

2,950

3.5%

13.1%

E & J Brandy

E. & J. Gallo Winery

2,485

2,500

2,600

2,740

2,865

4.6%

3.6%

Skyy

Skyy Spirits USA

1,880

2,065

2,270

2,322

2,485

7.0%

7.2%

Ketel One Vodka

Diageo/Nolet Spirits USA

1,438

1,593

1,753

1,828

1,969

7.7%

8.2%

Patrón

The Patrón Spirits Company

340

615

1,075

1,630

1,725

5.8%

50.1%

Skol Vodka

Constellation Spirits

1,366

1,387

1,470

1,591

1,592

0.1%

3.9%

Sauza

Beam Global Spirits & Wine

1,225

1,309

1,369

1,449

1,475

1.8%

4.8%

Evan Williams

Heaven Hill Distilleries

930

950

980

1,030

1,115

8.3%

4.6%

Burnett’s Vodka

Heaven Hill Distilleries

615

655

750

885

1,015

14.7%

13.3%

Aristocrat Vodka

Heaven Hill Distilleries

820

845

855

865

910

5.2%

2.6%

Johnnie Walker Black

Diageo

682

694

756

792

820

3.5%

4.7%

Bombay Sapphire

Bacardi USA

663

725

750

780

804

3.1%

4.9%

Maker’s Mark

Beam Global Spirits & Wine

538

596

666

720

782

8.6%

9.8%

Rich & Rare

Sazerac

595

620

650

680

710

4.4%

4.5%

Cruzan Rum

Beam Global Spirits & Wine

435

526

555

611

648

6.1%

10.5%

Wild Turkey

Pernod Ricard USA

529

541

562

588

632

7.5%

4.5%

Juárez

Luxco

420

425

475

550

630

14.5%

10.7%

1800

Proximo Spirits

355

395

435

505

525

4.0%

10.3%

(p) Preliminary ACGR=Annual Compound Growth Rate


Click here for the full article on the 2009 Growth Brands for wine and spirits.

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Last modified: 03/01/2009

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