The brand must be a top seller, moving a minimum of 400,000 9-liter cases annually, and must have grown moderately or substantially over each of the past four years.
(thousands of 9-liter cases)
’07/’08
% Change
’04/’08%
ACGR
Brand
Supplier
2004
2005
2006
2007
2008p
Smirnoff
Diageo
7,487
8,149
8,505
9,015
9,375
4.0%
5.8%
Bacardi
Bacardi USA
8,450
8,740
9,000
9,180
9,364
2.0%
2.6%
Captain Morgan
Diageo
4,762
5,340
5,540
5,860
6,048
3.2%
6.2%
Crown Royal
Diageo
3,252
3,493
3,610
3,794
3,961
4.4%
5.1%
Grey Goose
Bacardi USA
1,650
2,075
2,660
3,325
3,459
4.0%
20.3%
Jägermeister
Sidney Frank Importing
1,800
2,300
2,740
2,850
2,950
3.5%
13.1%
E & J Brandy
E. & J. Gallo Winery
2,485
2,500
2,600
2,740
2,865
4.6%
3.6%
Skyy
Skyy Spirits USA
1,880
2,065
2,270
2,322
2,485
7.0%
7.2%
Ketel One Vodka
Diageo/Nolet Spirits USA
1,438
1,593
1,753
1,828
1,969
7.7%
8.2%
Patrón
The Patrón Spirits Company
340
615
1,075
1,630
1,725
5.8%
50.1%
Skol Vodka
Constellation Spirits
1,366
1,387
1,470
1,591
1,592
0.1%
3.9%
Sauza
Beam Global Spirits & Wine
1,225
1,309
1,369
1,449
1,475
1.8%
4.8%
Evan Williams
Heaven Hill Distilleries
930
950
980
1,030
1,115
8.3%
4.6%
Burnett’s Vodka
Heaven Hill Distilleries
615
655
750
885
1,015
14.7%
13.3%
Aristocrat Vodka
Heaven Hill Distilleries
820
845
855
865
910
5.2%
2.6%
Johnnie Walker Black
Diageo
682
694
756
792
820
3.5%
4.7%
Bombay Sapphire
Bacardi USA
663
725
750
780
804
3.1%
4.9%
Maker’s Mark
Beam Global Spirits & Wine
538
596
666
720
782
8.6%
9.8%
Rich & Rare
Sazerac
595
620
650
680
710
4.4%
4.5%
Cruzan Rum
Beam Global Spirits & Wine
435
526
555
611
648
6.1%
10.5%
Wild Turkey
Pernod Ricard USA
529
541
562
588
632
7.5%
4.5%
Juárez
Luxco
420
425
475
550
630
14.5%
10.7%
1800
Proximo Spirits
355
395
435
505
525
4.0%
10.3%
(p) Preliminary ACGR=Annual Compound Growth Rate
Click here for the full article on the 2009 Growth Brands for wine and spirits.
