Jack Daniel’s has announced Jack Daniel’s Red Dog Saloon, an 86-proof, limited-edition bottle of the company’s whiskey.
This name references a historic location that the company explains in a release:
“Though the town of Lynchburg has been dry for over 100 years, it should come as no surprise that the home of Jack Daniel’s wasn’t always that way. In fact, in 1892, Lynchburg was home to over 300 residents and no fewer than two bars. In 1892, Mr. Jack opened the Jack Daniel’s Red Dog Saloon on the Lynchburg Town Square. Mr. Jack had been inspired by the bustling saloons and bars of Nashville and decided that opening a bar in his hometown would be a good way to expand his whiskey business and, more importantly, bring the townsfolk of Lynchburg together. But Mr. Jack didn’t open just one bar, he opened two. The sophisticated White Rabbit Saloon and the more raucous Red Dog Saloon.
The Red Dog Saloon is thought to have sat where the town gazebo is now, but most knowledge surrounding the bar remains speculative at best. Even its name is shrouded in mystery. Did Jack have a dog that was red in color? Is it a reference to his amber whiskey? There is little written about it, so we may never know more than the stories we hear from the generations before.”
In honor of the mysterious saloon, the company is releasing this special-edition bottle to commemorate the 125th anniversary. This bottle of Jack Daniel’s Tennessee also contains elevated alcohol: 86 proof.
Jack Daniel’s Red Dog Saloon is available in limited quantities across the U.S. for a suggested retail price of $28.99 for a 750-ml bottle.