Tag: advertising
Bud Light Expands “Whatever” Campaign to Bottle Messages
Bud Light has added “Up For Whatever” messages to its labels, with more than 47 messages in the first run. The new packaging continues the brand’s …
The Glenlivet Expands Media Investment
The Glenlivet’s new campaign is called, “It All Comes Back to the Original,” which will include the brand’s first television ad and a worldwide media roll-out …
Tecate Encourages Manfidence
Tecate and Tecate Light have undertaken a Facebook campaign to promote “manfidence” to its target audience of Hispanic men aged 21-34. From the press release: …
Bud Light Announces Super Bowl Plans
The beer brand is creating the Bud Light House of Whatever for Super Bowl XLIX, also utilizing its hashtag #UpForWhatever from the 2014 ad campaign. From …
