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In the News

Bud Light Expands “Whatever” Campaign to Bottle Messages

by: The Staff

12/10/2014

Bud Light has added “Up For Whatever” messages to its labels, with more than 47 messages in the first run. The new packaging continues the brand’s …

In the News

The Glenlivet Expands Media Investment

by: The Staff

12/06/2014

The Glenlivet’s new campaign is called, “It All Comes Back to the Original,” which will include the brand’s first television ad and a worldwide media roll-out …

In the News

Tecate Encourages Manfidence

by: The Staff

12/02/2014

Tecate and Tecate Light have undertaken a Facebook campaign to promote “manfidence” to its target audience of Hispanic men aged 21-34. From the press release:   …

In the News

Bud Light Announces Super Bowl Plans

by: The Staff

11/26/2014

The beer brand is creating the Bud Light House of Whatever for Super Bowl XLIX, also utilizing its hashtag #UpForWhatever from the 2014 ad campaign. From …

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