Category: In the News
OnTrac Data Provides Insight into What Drives On-Premise Consumer Behavior
Most customers haven’t decided what to drink when they enter an establishment. So what steers them toward a brand choice? The Beverage Information & Insight Group’s OnTrac data gathers on-premise sales, visibility and promotion data, providing answers to that question and a roadmap for creating an effective on-premise adult beverage program.
Taking Home the Spirit with el Jimador
Tequila brand el Jimador launched “Take Home the Spirit,” a 360-degree branding program partnering with Foursquare. Soccer fans can connect with the brand through Facebook contests, team-inspired recipes and more.
Chivas Masters Competition Results are In
Chivas Regal held the Chivas Masters Global Bartending Competition in 12 countries, asking bartenders to rediscover classic cocktails and recreate them using Chivas.
Father’s Day ’14 Cocktails
Raise a toast to Dad with one of these specialty drinks.
Two New Beer Cocktails For Red Robin
The gourmet burger chain has added two new flavors to its line of “Can-Crafted” beer-and-liquor drinks: the Wildbeer-y and the Beer ‘Rita.
Ménage à Trois Launches a Trio of Vodkas
The winemaker, known for its varietal blends, has launched the Ménage à Trois vodka line, which includes Ménage à Trois straight vodka, Ménage à Trois Triple Berry vodka and Ménage à Trois Triple Citrus vodka.
New Executive Report Suite Illuminates Actionable Beverage Alcohol Trends
Two new products from the Beverage Information & Insights Group (BIIG) provide beverage alcohol executives targeted insight into what’s driving industry consumption and sales trends.
Sam Adams Brewing a Wedding Ale for Charity
The brewer is releasing its Brewlywed Ale for one day later this month, and offering one couple a chance to homebrew a wedding beer with help from Bob Cannon.
Brown-Forman Announces Broker Awards
Brown-Forman honored its top brokers at the annual Broker of the Year Awards, recognizing top sellers from FY2014. Winners received a check to benefit a charity of their choice.
Svedka Mixologist Shakedown Announced
Svedka Vodka is holding the $5,000 contest in August in Miami, pitting five bartenders against each other in a series of mixology challenges. Participants will be selected based on bartending background, personal characteristics and submission of an original recipe using Svedka Vodka.