Svedka Vodka is holding the $5,000 contest in August in Miami, pitting five bartenders against each other in a series of mixology challenges. Participants will be selected based on bartending background, personal characteristics and submission of an original recipe using Svedka Vodka. From the press release:
SAN FRANCISCO, June 2, 2014 /PRNewswire/— SVEDKA Vodka is seeking to crown the best of the nation’s “power-mixers” at the first annual SVEDKA SHAKEDOWN on Monday, August 11th. Taking place in Miami, this event will put five of the nation’s best bartenders against one another for their chance to win $5,000 and deserve the unlimited bragging rights of The SVEDKA SHAKEDOWN winner. Contestants will compete against each other in three fast-paced rounds of inimitable mixology challenges, where they will face impossible ingredients, challenging mixing conditions and ruthless eliminations.
Choosing from the top bartenders, a panel of four notable judges will hand select the five participants based on their bartending background, personal characteristics that they believe make them a qualified contestant, and a submission of an original recipe using SVEDKA Vodka. This one-night-only event will then put the five chosen contestants up against each other to mix up the most original libation under pressure, in order to be crowned The SVEDKA SHAKEDOWN winner.
“We’re thrilled to bring to Miami a unique event that will challenge bartenders and guests alike – it will be a cocktail competition unlike any other,” said Diana Pawlik, SVEDKA Vodka’s Vice President of Marketing. “The SVEDKA SHAKEDOWN will serve to showcase and profile the most creative, innovative and top mixologists within our industry.”
Throughout the evening, guests will also be able to enjoy five different specialty cocktails previously created by each competitor and vote for their favorite through social media with live tweets that will appear behind the venue’s bar. To enter and keep up with all of The SVEDKA SHAKEDOWN action, please visit www.ChilledMagazine.com/SVEDKASHAKEDOWN.
Leading up to the event on August 11th, updates on contestants and judges will also be continuously added to the official website.