Category: HOMEPAGE PLACEMENT
Malibu and OneRepublic Summer Concerts
Malibu rum has launched its Best Summer Ever promotion, which includes a number of signature cocktails and a partnership with the band OneRepublic.
Michael J. Dolan Named Interim CEO of Bacardi
Bacardi has named Michael J. Dolan the company’s interim CEO. Dolan has been on the board of directors since 2009.
How to Succeed With Seasonal Cocktails
U.K. mixologist Ryan Chetiyawardana offered up some advice on crafting a seasonal drink menus in a session during the Manhattan Cocktail Classic.
Sweeter Wines Pick Up Steam
While chardonnay and merlot continue to dominate the list of fastest-growing wine varietals served at bars and restaurants, some of the sweeter varieties are showing signs of life.
Bourbon Fantasy Camp
The Kentucky Distiller’s Association’s Kentucky Bourbon Affair event begins May 14. More than 3,000 Bourbon lovers from around the world are expected to attend the event, which includes behind-the-scenes tours, pairing dinners and other special events.
Constellation Talks Craft Beer Acquisitions
Constellation Brands doesn’t plan to buy any of the 2,500 craft brewers in the U.S., despite assumptions from many in the industry that larger companies should enter the craft market through acquisition.
Heineken’s New “Cities of the World” Campaign
The ads encourage consumers to discover more about the cities they live in, and launches just before World Cup Soccer begins next month.
Belvedere Wins Three Golds at ISC
Belvedere Vodka was awarded three gold medals at the 2014 International Spirits Challenge, which judged more than 1,000 brands from 70 countries.
New Campaign to Help Parents Talk about Alcohol
The Alcohol Talk, sponsored by Pernod Ricard USA, helps parents talk to their teens about drinking. The campaign includes text and video content available at www.thealcoholtalk.com.
RumChata Ships Its Millionth Case
RumChata last week celebrated its millionth case shipped, an impressive feat for a brand that’s been on the market for less than five years.