Category: In the News
Red Wine: To Chill or Not to Chill?
The wine list at seasonal hotel and restaurant in Montauk, N.Y., includes a special section for its chilled red wine. But while the idea of cooling red wine has gained some traction in recent years, some experts remain opposed to the practice.
Craft Beer Boom Continues
If the first half is any indication, 2012 is shaping up to be a good year for America’s small and independent craft brewers. Numbers released by trade group The Brewers Association show that dollar sales were up 14% in the first half of this year.
Drought’s Affect on U.S. Wine: Higher Quality, Lower Quantity
The wine harvest from the drought-hit areas of the U.S. is expected to be smaller and earlier this year. But winemakers say that the high heat and lack of rain should result in higher-quality production.
Select Applebee’s Targeting Late-Night Drinking Crowd
Certain Applebee’s locations, primarily in Florida, have become known as Club Applebee’s. The reason? These locations are attracting late-night drinking customers with offers such as half-price appetizers, drink specials and karaoke.
Outback Parent Goes Public
Bloomin’ Brands, which operates several restaurant chains including Outback Steakhouse, Carrabba’s Italian Grill and Bonefish Grill, made its debut on the stock market Aug. 8. The Tampa, Fla.-based company’s shares rose 12.8% to $1.41 to close at $12.42 on the stock’s first trading day on the Nasdaq.
Creative Industry Promotions – Part III
William Grant & Sons, St-Germain, Southern Comfort, Heineken and Alliance Beverage add to our growing list of brands who are experimenting with innovative ways to appeal to customers and promote their brands. From golf events to cocktail competitions, here are some more examples of creative promotions happening within the industry.
Creative Industry Promotions – Part II
More of what beverage alcohol brands are working on to attract consumer attention, increase brand recognition and drive sales in a competitive marketplace.
Olympics Fever Hits the Wine Business
The International Olympic Committee commissioned an official Olympics wine for this year’s games, which will be available at a number of olympic venues throughout England during the event.
Creative Industry Promotions – Part I
Heineken, Grand Marnier, Bombay Sapphire, Southern Comfort and DonQ have launched new advertising and marketing campaigns in recent months that go beyond traditional advertising and promotions. From event sponsorships to immersive websites, here’s a rundown of what they’ve been creating for consumers.
Yard House Sold to Darden Restaurants
The 15-year old contemporary American chain known for its wide selection of beer was sold for $585 million to Darden, which also owns Olive Garden, Red Lobster and LongHorn Steakhouse. Yard House was named Best Chain Beer program in the 2011 Cheers Beverage Excellence Awards. Kip Snider, a past contributor to Cheers Magazine and the Cheers Beverage Conference, heads the chain’s beer program.