For the first time in the brand’s 45-year history, E&J Brandy has launched its first holistic packaging change for each of its expressions.
The new label sports a sunburst illustration over metallic paper with “vibrant” colors and an ink-embossed E&J logo, the company says.
With the E&J crest displayed on the cap, the new bottle’s elongated shoulders and curved base is meant to give the new design a more premium, elevated look.