E&J Brandy New Packaging

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For the first time in the brand’s 45-year history, E&J Brandy has launched its first holistic packaging change for each of its expressions.

The new label sports a sunburst illustration over metallic paper with “vibrant” colors and an ink-embossed E&J logo, the company says.

With the E&J crest displayed on the cap, the new bottle’s elongated shoulders and curved base is meant to give the new design a more premium, elevated look.

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