Looking to step up your holiday wine gifts? Josh Cellars is offering free, custom holiday labels this season for its core varietals.

The free label designs, available for Josh cabernet sauvignon, chardonnay, pinot noir and sauvignon blanc, do not require a wine purchase. Users can select a label layout with a message, a photo or a combination of message and photo.

To order, visit the website to customize, preview and submit your label; order by Dec. 5 (Repeal Day!) to receive by Dec. 24. Not only is this a service to customers, it’s a savvy way for Josh to boost wine sales.