In this episode about alcohol sales data and statistics, we sit down with NABCA President and CEO Neal Insley, NABCA Sr. VP Trade Relations and COO David Jackson and Campari America General Sales Manager Control Region Sean Noble, to talk about the importance of NABCA-collected data and what it tells us about the current state of the industry. Also, we see which man is willing to admit that they went down the resort center’s waterslide while attending last month’s 86th Annual NABCA Annual Conference.