The newest release from The Kraken brand of Caribbean spiced rum is The Kraken Gold Spiced Rum.

On the nose, The Kraken Gold Spiced Rum has a sweet brown mix of caramel, oak and banana bread, the company reports. Flavors of molasses and dark spice fade into caramelized sugar, with a slight finish of toasted oak and vanilla.

“As gold spiced rum occasions are now the highest among the rum category, we are proud to introduce this new offering from The Kraken,” says Lander Otegui, Senior Vice President of Marketing at Proximo Spirits. “We are confident that this product will be the new gold standard in spiced rum thanks to its superb taste that we know matches what our consumers are looking for.”

The Kraken Gold Spiced Rum is 35% ABV. It’s available nationwide for a suggested retail price of $21.99 per 750-ml. bottle. It’s also available in 1L and 1.75L bottles.

To bring The Kraken Gold Spiced Rum from sip to screen, the brand has launched a new visual campaign, “Tale of Gold.” The advertisement, directed by Rich Lee — known for his work on the first three The Pirates of the Caribbean films — is meant to “draw consumers into the dark world of the Kraken,” according to the company. “Moody, foreboding visuals divulge the action-packed narrative of unworthy pirates who try to steal the precious treasure of gold from its lair and are thwarted by the Kraken.”

Additionally, the brand has created a sweepstakes that gives consumers the chance to win a trip to the Dominican Republic, the home of The Kraken Rum. To enter The Kraken Golden Hour Sweepstakes, visit KrakenGoldenHour.com for more information.