Treasury Wine Estates brand 19 Crimes has teamed up with entertaining and lifestyle guru Martha Stewart on a chardonnay. Launched in partnership with Marquee Brands, which acquired the Martha Stewart brand in 2019, 19 Crimes Martha’s Chard is the brand’s first California chardonnay.
Stewart worked closely with the 19 Crimes team to create a wine “that breaks preconceived notions of California chardonnay — approachable and simultaneously as bold as her personality,” the wine company says. 19 Crimes Martha’s Chard will be available in California in early January and distributed nationally on Feb. 1, with a suggested retail price of $11.99.
The 19 Crimes brand tells the true story of heroes who overcome adversity; criminals guilty of at least one of 19 crimes in 18th-century Britain were sentenced to live in Australia, rather than death. Martha’s Chard joins two previous California launches from 19 Crimes partner Snoop Dogg, 19 Crimes Snoop Cali Red and Rosé, in addition to a portfolio of Australian wines that includes the signature Red Blend.