As on-premise operators get back up to speed and contend with the new realities of business, we have extended the deadline for entries in the 2021 BevX Awards program to July 26. That means there’s still time to get your unique and successful beverage program recognized this year!

This competition celebrates full-service chain restaurants for their beverage program’s creativity, originality and impact on sales and profitability. BevX Awards winners demonstrate superior marketing support, staff training and overall commitment to their beverage initiatives.

We do recognize that this was no ordinary year, and on-premise operators faced considerable hurdles in 2020 and had to pivot with constant changes. So we’ll be judging the entries this year with an emphasis on how companies responded to pandemic-related challenges and implemented unique or innovative changes to their business as a result.

Celebrate your beverage program’s creativity and ingenuity and enter The 2021 BevX Awards by July 26. Winners will be announced in an issue of Cheers, with the Overall Winner appearing on the cover. For more information and a link to the entry form, visit 2021 Beverage Excellence Awards.