Deep Eddy enters the rapidly expanding ready-to-drink (RTD) cocktail segment with Deep Eddy Lemon Vodka + Soda and Deep Eddy Ruby Red + Soda.
“Deep Eddy Vodka continues to deliver fresh, simple opportunities for fans to enjoy the Deep Eddy experience,” says Reid Hafer, group product director. “True to our roots of real juice and easy mixability, the Deep Eddy Vodka + Soda cocktails are the perfect blend of flavor and convenience.”
The new RTD packaging features a colorful sleeved can depicting a slice of each fruit flavor, the Deep Eddy Flavor logo with “Vodka + Soda” prominently displayed on the face, and the flavor written in script on the side.
Digital and out-of-home media — as well as complementary branded floor bins, cooler bins, metal buckets and koozies — support the initial launch.
Deep Eddy Vodka + Soda cans launch first in the limited markets of Texas, Colorado, South Carolina and Maryland.
The suggested retail price is $11.99 per 4-pack of 12-oz. slim can.