As the nonalcoholic beer category continues to grow in the U.S., leading craft producer Dogfish Head has officially launched their nonalc wheat brew, Lemon Quest.
This new beer hits shelves nationwide in May.
Made with real lemon puree, blueberry juice, acai berries, monk fruit, sea salt and Hopsteiner Polyphenol-Rich Hop Pellets, Lemon Quest is a non-alcoholic alternative with 90 calories, the company explains.
Supporting the beer is the yearlong initiative “Mother Nature, Let’s Do This!”, developed in partnership with The Nature Conservancy (TNC), an environmental nonprofit. In the coming months, consumers can expect contests, giveaways, themed events and a variety of collaborations with other outdoor brands and active lifestyle influencers — plus additional beer tie-ins.
“Because of its wholesome, all-natural ingredients and its connection to TNC, we’ve lovingly nicknamed Lemon Quest, ‘the brew that gives back’,’” said Dogfish Head Founder and Brewer, Sam Calagione. “As a proud supporter of TNC, Dogfish Head will showcase the organization’s logo on every package of Lemon Quest, and will contribute more than $50K to TNC to celebrate our new product launch and the awesome collaborative work we’ve been doing to bring our ‘Mother Nature, Let’s Do This!’ program to life.”
Dogfish Head’s relationship with TNC began in 2007. Since then, they have worked together raise funds for the conservation of TNC’s preserved lands in Delaware. To date, Dogfish Head has contributed more than $1 million to support TNC’s Delaware Chapter, the company says.
At the start of the year, the brewery and nonprofit announced their national “Mother Nature, Let’s Do This!” initiative. Each quarter, the program highlights different outdoor activities, from trail running to biking to paddling and everything in between, the companies report. For participating drinkers, Dogfish Head released an array of active lifestyle-themed, embroidered patches for them to “earn” and display on a TNC X Patagonia-branded beanie.
“For us, the work we are doing in concert with TNC is at the heart of Dogfish Head’s brand mission. Without the bounty of Mother Nature, the source of our creative, all-natural brewing ingredients, our beers would not exist,” Calagione says. “It’s not only where our off-centered ingredients are grown and where our co-workers go to play and seek creative inspiration.”
“So, while our official ‘Mother Nature, Let’s Do This!’ program is new this year, we’ve been living by this mantra since our inception in 1995 and will continue to do so wherever our adventure takes us,” he adds, “and for the next couple of months, that adventure is taking me and my wife, Mariah, on an eco-friendly road trip from Miami to Maine, so we can learn about all TNC’s East coast initiatives.”
This follows the recent release from Dogfish Head of their new Hazy-O! hazy IPA.