The market-defining brand White Claw Hard Seltzer has announced a number of new flavors.

These hard seltzers include the trio of Tangerine, Watermelon and Lemon. They are the first flavors debuted by the brand in more than 16 months, and join White Claw Mango in an all-new, 12-can variety pack, available now at retailers nationwide.  

“Since our launch in 2016, we have only launched six flavors — it takes time to perfect a liquid worthy to bear the White Claw name,” says Phil Rosse, president, White Claw Seltzer Works. “In the last year, tens and thousands of eager and passionate consumers took to social media requesting new flavors, and we listened.”

The new variety pack joins White Claw Flavor Collection No. 1, a top-selling variety pack.

White Claw also recently announced the launch of White Claw 70. These are a 3.7% ABV, with 70 calories each, and no carbs or sugars. White Claw 70 is available in 6-packs of two flavors: pineapple and clementine.

Each standard White Claw Hard Seltzer has 100 calories and 2 grams of sugar per 12-oz. serving, and is 5% ABV. White Claw Hard Seltzer is made with a blend of seltzer water, a gluten-free alcohol base and a hint of fruit flavor.

The latest additions join Black Cherry, Ruby Grapefruit, Natural Lime, Raspberry, Mango and Pure Hard Seltzer.