The Viña Aresti winery of Chile has announced a new comprehensive marketing plan. This multi-layered investment includes public relations, advertising, distributor programming and a new importer partnership with Vinamericas.

“This part of an endeavor to bring greater awareness to the 65-year-old brand and its estate-produced wines, expand distribution and support its current customers at a retail and on-premise level,” the company says in a press release.

Earlier this year, Aresti hosted several small distributors in Miami, with a plan to add 6-10 new markets to its distribution within the next six months. It has also invested heavily in public relations and advertising in an effort to support its new partnerships and create awareness on a consumer level. “We seek to reinvigorate Aresti in the U.S. market,” says Matías Rivera, CEO of Aresti Chile Wine, S.A. 

Viña Aresti is located in the southern part of Curicó Valley, between the Andes and the vast Pacific Ocean. The estate measures 1,100 hectares with 350 hectares under vine, and is comprised of four vineyards. In addition to those from the family’s estate in Curicó, grapes are also sourced from various parts of Chile.

Viña Aresti exports seven wines to the U.S. at present: Special Release Reserva, $14.99 SRP per 750-ml. bottle: Pinot Noir, Casablanca Valley; Sauvignon Blanc, Curicó Valley; Cabernet Sauvignon, Curicó Valley. Trisquel, $22 SRP per 750-ml. bottle: Sauvignon Blanc, Leyda Valley; Cabernet Sauvignon, Colchagua Valley; Assemblage, Colchagua Valley. And Código de Familia, $100 SRP, from the Curicó Valley: The winery’s icon wine, a blend of Cabernet Sauvignon, Malbec and Cabernet Franc