Spirits giant Pernod Ricard USA has hired Amandine Robin as senior vice president, communications and CSR. Her mission will be to shape and enhance Pernod Ricard’s “Mindset for Growth” in the U.S. while fostering collaboration aimed at helping it outperform the market, the company says.

Most recently Robin served as director, communications, public relations & corporate social responsibility at Corby Spirit and Wine and Hiram Walker & Sons in Canada. Before joining Corby in 2011, Amandine led marketing and business development communications at McCarthy Tétrault, the leading Canadian law firm. She launched her career at the financial arm of General Electric in Canada (GE Capital).

Robin will become a member of Pernod Ricard USA’s senior management team and report to Paul Duffy, chairman/CEO. She will relocate to Pernod Ricard USA headquarters in New York in mid October.