Tag: whisky trends
7 Factors Driving Spirits Sales In 2017
by: Kyle Swartz
The U.S. spirits industry enjoyed another boom year in 2016, and enters the New Year with favorable trends. Revenue on the supplier side in 2016 grew 4.5% …
6 Scotch Strategies From Diageo In 2017
by: Kyle Swartz
Global drinks giant Diageo counts 111 Scotch brands among its portfolio. This spans the styles and includes Johnnie Walker, J&B, Bell’s, Lagavulin, Buchanan’s, Oban, Talisker, Mortlach, The …
7 Whiskey Trends To Watch In 2017
by: Kyle Swartz
What trends will drive whiskey in 2017? The brown-spirits boom shows little sign of decline, so this year will likely be defined by further growth. After all, increasing …
6 Scotch Trends Seen By Jim Beveridge, Johnnie Walker Master Blender
by: Kyle Swartz
Jim Beveridge has seen a few trends come and go in the Scotch category. He’s worked for Johnnie Walker for more than 36 years. In 2001 …
