Category: In the News
Constellation Talks Craft Beer Acquisitions
Constellation Brands doesn’t plan to buy any of the 2,500 craft brewers in the U.S., despite assumptions from many in the industry that larger companies should enter the craft market through acquisition.
Heineken’s New “Cities of the World” Campaign
The ads encourage consumers to discover more about the cities they live in, and launches just before World Cup Soccer begins next month.
Belvedere Wins Three Golds at ISC
Belvedere Vodka was awarded three gold medals at the 2014 International Spirits Challenge, which judged more than 1,000 brands from 70 countries.
New Campaign to Help Parents Talk about Alcohol
The Alcohol Talk, sponsored by Pernod Ricard USA, helps parents talk to their teens about drinking. The campaign includes text and video content available at www.thealcoholtalk.com.
RumChata Ships Its Millionth Case
RumChata last week celebrated its millionth case shipped, an impressive feat for a brand that’s been on the market for less than five years.
Park Restaurant & Bar Sees a Need for Mead
Park Restaurant & Bar in Cambridge, MA, hopes to change the negative perceptions of the ancient honey wine with its mead program.
Heineken’s Ideas Brewery Attracts Millennials
The company has driven social media engagement and awareness through “challenges” for users to solve.
Pernod and Southern Launch Responsibility Initiative
Pernod Ricard USA and Southern Wine & Spirits are supporting the Foundation for Advancing Alcohol Responsibility by distributing information to more than 15,000 retail locations.
Bacardi’s “Good Spirited” Recycling Program
Bacardi is recycling more than four million pounds of material per year to support the future of Puerto Rico. The company is also reducing its energy use and emissions from rum production.
Real McCoy Wins Awards in Miami
The brand won two gold medals during the Rum XP International Tasting Competition held during the Miami Rum Renaissance Festival last week.