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Study Shows That Gen Y Needs Greater Connection From Brands
A 2011 Study By The Affluence Collaborative Shows that Premium Brands Are Missing the Mark With Gen Y
Figures Show That The Group (Ages 13 – 34) believe that brands that don’t speak their language are uninterested in gaining them as a customer and are therefore unlikely to buy into that brand at a later date. Additional research reveals that brands Gen Y currently interacts with are brands they had been introduced to up to 8 years before.
How does a premium beverage brand engage in social media the RIGHT way, building a loyal consumer for years to come? The Affluence Collaborative found the answers.
For more information on the study and comments from company President and expert on the affluent Andrew Sacks, please contact Christa Williams-Collett at 212.225.9312.
Last modified: 11/08/2011