Madam Paleta is made in Jalisco, Mexico, and features 100% Blue Agave from the Los Altos de Jalisco area. Launch flavors include Pineapple, Grapefruit and Tamarind.

“Madam Paleta’s flavor infused tequila will be the smoothest you’ve ever tasted whether you enjoy it on the rocks or in your favorite cocktail,” says Karla Flores, co-founder and general manager of Madam Paleta. “We’re extremely proud of the brand we’ve developed, the team we’ve assembled and the genuine collaborations we’ve fostered. We are excited for consumers to savor our diverse range of flavors, particularly our bold, authentic Tamarind.”

For its bottle, the brand partners with local artists for each production batch.

Madam Paleta launched in late September 2023 in College Station, TX, with a strategic distribution alignment with Republic National Distributing Company (RNDC.) After a pilot that resulted in the brand securing 85% share of flavored tequila and 8.5% of premium blanco tequila in College Station, the company says, the partnership now rolls out statewide and will strategically expand throughout the U.S. in the years ahead.

“We are thrilled to be partnering with the female founded MadamPaleta team and believe they have a unique offering with a strong growth plan in the state of Texas and beyond,” says Dave Lane, chief supplier excellence and growth officer at RNDC. Our company’s partnership reflects our ongoing commitment to the expanding tequila category, specifically the growth we’re seeing in the flavored spirits category.”