Uncle Nearest, makers of Uncle Nearest Premium Whiskey, have announced the launch of Nearest Green Tennessee Whiskey.
While Uncle Nearest’s current whiskeys have proof points starting at 93, Nearest Green Tennessee Whiskey is bottled at 84 proof.
With this lower proof and approachable price point of $29.99, Nearest Green Tennessee Whiskey was created with inclusivity and versatility in mind, the company says.
Made by master blender and 5th-generation Green descendant, Victoria Eady Butler, Nearest Green Tennessee Whiskey was also designed as a companion for bartenders and at-home mixologists alike.
“Nearest Green Tennessee Whiskey captures the spirit of my great-great-grandfather, Nearest Green, while still upholding our pillars of excellence and unmatched quality,” says Butler. “With this new brand, we’re not just expanding our offerings — we’re expanding the Uncle Nearest family, reaching new consumers who may not consider spending more than $50 on a bottle. Our goal is simple: To make Nearest Green a household name, bringing people together to honor our past while embracing the future of Tennessee Whiskey.”
Nearest Green Tennessee Whiskey is now available for order on the Uncle Nearest website via their e-commerce partner ReserveBar,a s well as the the Nearest Green Distillery in Shelbyville, TN.
A national rollout will follow shortly, starting with Uncle Nearest’s home state of Tennessee.
As Nearest Green Tennessee Whiskey rolls out nationwide this fall, the brand will launch its newest marketing campaign, “Nearest vs. Everybody Part II.” The campaign will host a series of blind taste tests in bars across the country.
Starting in Tennessee, Uncle Nearest team members will challenge patrons in bars to taste Nearest Green Tennessee Whiskey alongside the bar’s well bourbon — without knowing which is which. This competition draws inspiration from Jack Daniel, Nearest’s mentee, who in the late 1800s would walk into bars, place a silver dollar on the counter, and offer it to anyone willing to taste his whiskey against their usual pour, confident that none would surpass liquid made by his master distiller, Nearest Green, the company says. (However, “Nearest vs. Everybody Part II”: Nearest Green Tennessee Whiskey will not compete against Jack. As it was in their lifetimes, Nearest and Jack won’t compete today.)
“The ‘Nearest vs. Everybody Part II’ challenge is our way of inviting people to experience firsthand the legacy and craftsmanship of Nearest Green,” says brand founder Fawn Weaver. “By going bottle to bottle blindly with the best in the market, we’re confident that Nearest Green Tennessee Whiskey will shine through, just as Nearest himself did over a century ago. This is a celebration of excellence and an open invitation for everyone to taste history in the making.”
To celebrate the launch of Nearest Green Tennessee Whiskey, Uncle Nearest is offering a special online promotion. Customers who order their bottles can email NGTW@unclenearest.com to enter a raffle for a chance to win one of 50 signed copies of Love & Whiskey, along with exclusive swag. Entries must be submitted by 11:59 PM ET on October 30.
This follows recent news of Uncle Nearest acquiring Square One Organic Spirits.
