Modesto, CA-based E. & J. Gallo Winery has launched Spirit of Gallo, a new brand for introducing the company’s spirits portfolio to the trade. Founded in 1933, Gallo, which introduced E&J Brandy in 1975, has risen to become the fourth-largest spirits supplier by volume in the U.S.

Spirit of Gallo includes New Amsterdam vodka, Camarena tequila, RumChata, Pink Whitney vodka, RumHaven and High Noon hard seltzer. The portfolio also boasts several both owned and imported luxury spirits such as Diplomatico rum, The Dalmore whisky and Germain-Robin brandy, Amaro Montenegro, Don Fulano tequila and Lo-Fi aperitifs.

In total, Spirit of Gallo represents 24 brands across a multitude of spirits categories. The Gallo family says it is committed to growing its spirits business through long-term investments, a commitment to innovation and building a team of experienced industry professionals.